UXP - Unique Experience
Visual identity developed for an innovative project in the area of music concerts streaming with the aim of enhancing the natural and cultural heritage of our country. Internationally renowned artists are invited to shoot an exclusive concert in inhospitable and iconic places of the Portuguese landscape. Each concert is a unique experience and to visually materialize this idea, a typographic logo was developed which, dynamically, can take on a multitude of different variations whenever it is presented. Through the use of Computational Design techniques, this brand comes to life and its shapes react to sound stimuli such as music.